Like other websites, we make use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.
Google Analytics Display Advertising Support
We have updated our Google Analytics tracking code to support Google Display Advertising through the Remarketing feature. This enables Google Analytics to collect data about your traffic via the DoubleClick cookie in addition to data collected through the standard Google Analytics implementation. Display Advertising lets us enable features in Analytics that aren’t available through standard implementations.
The Remarketing feature allows third-party vendors, including Google, to show your ads on sites across the Internet. In this regard, We as well as third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize, and serve ads based on someone’s past visits to your website.
One can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager available here. Visitors may also use the Google Analytics Opt-out Browser Add-on.
Cookies and Web Beacons